Sr. Product Manager, Marketing - BD Advanced Patient Monitoring

Becton Dickinson (BD) recently completed the acquisition of the Edwards Critical Care business. This position is part of the Critical Care division, and as such will become a part of the BD organization in the future. Critical Care will operate as a separate business unit, called Advanced Patient Monitoring (APM) within BD's medical segment, aligning with BD's smart connected care approach. BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. If you are invited to interview for this position, a recruiter will provide further details about this exciting transition. Learn more about BD at bd.com  

The BD Advanced Patient Monitoring Senior Product Manager will be responsible for all upstream responsibilities related to the Critical Care Acumen portfolio. This includes identifying customer unmet needs and translating these into requirements that will ultimately be developed and launched on a global scale.

The Senior Product Manager will assist the regions with expansion of the product globally. This technology represents a key growth driver for Critical Care and significant opportunities within the Critical Care setting.

In addition, this role will develop an annual product marketing plan and strategic plan to drive future innovation and create the commercial vision moving forward.

How you will make an impact:

• Plan and develop VOC and market research related to new product development or sustaining product enhancements.
• Drive strategy and prioritization of product needs and requirements with cross-functional teams.
• Generate claims and campaign (in conjunction with brand) based on VOC and relevant supporting documents.
• Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives.
• Proficient understanding of cross-functional items required for NPD (design control, PDP, PMO function and timelines.)
• Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives.
• Partner with regional marketing to increase penetration of products and develop strategies for expanding use in new care settings.
• Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition.
• Actively participate in technical team meetings and drive product design requirements using voice of customer inputs
• Responsible for product portfolio life cycle including launching new products into global markets and planning end of life for products including cannibalization strategies

What you will need (Required):

• Bachelor's degree in marketing or a related field

• Minimum of 8 years of relevant medical device marketing experience is required

What else we look for (Preferred):

• MBA highly desirable
• International commercial marketing experience highly desirable
• Proven success launching products globally and supporting local sales and marketing teams from initial launch to commercial release.
• Exceptional communication and interpersonal skills. Need to interface with internal colleagues as well as external KOLs and support teams around the world.
• Be able to build market models and launch trackers to determine the success or failure of a product.
• Ability to quickly assess and understand market share, pricing, ASPs, competitive dynamics, etc. with imperfect information
• Relevant clinical and physiological knowledge or demonstrated aptitude and curiosity to learn new subjects
• Ability to manage competing priorities
• Ability to cultivate long term, productive relationships with regional Edwards partners, customers, and professional and academic societies

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California, the base pay range for this position is $123,000 to $174,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.   

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.