Senior Product Manager - Growth

About the Role

This pivotal role will manage our marketing website as a product and focus on increasing revenue, expanding our web presence through strategic SEO and content production, optimizing our website via the implementation of A/B testing tools, and owning the analytics and optimization of these tools. The successful candidate will have product management experience and know how to collaborate closely with both the product and marketing teams to drive the expansion of our marketplace business. This individual will also lead engineers to implement new pages, elements, and ideas aimed at substantially growing our business.

This role is onsite 4 days a week out of our New York City office.

Key Responsibilities

• Drive step-level changes of our web experience: You’ll constantly work with our brand, content marketing, and product teams on improving the product experience to customers.
  
  
• Product Strategy
  • Take charge of the website's content and design, ensuring a cohesive and compelling product narrative that aligns with business goals. You’ll work with design, marketing, and technical teams to define requirements and run the implementation of those changes.
  • Work with our onboarding and marketplace product team to enhance customer conversion and experience.
  • Drive incremental changes on the website, exploring new trends, AI, and emerging technologies to enhance the user experience and bolster the conversion funnel.
  • Foster a culture of innovation, encouraging the team to explore creative ideas for improvements to our web marketplace.

• Project Management:
  • Manage web developers and external agencies efficiently, ensuring projects are delivered on time and aligned with the company's integrity standards.
  • Creating short, medium, and long-term roadmaps. Prioritize tasks based on impact and collaborate cross-functionally to meet key deadlines.
  • Collaborate seamlessly with cross functional teams to align web strategies with overall business objectives.
    
    
• Analytics and Reporting:
  • Own the conversion metrics of the website, providing regular performance reports with actionable insights.
  • Operate with a data-driven decision making mindset. Work closely with the analytics team to identify areas for optimization and collaborate with other teams to implement improvements.
  • Implement a robust testing and optimization process, using data to drive continuous improvement in the website's performance.

• SEO Integration:
  • Ensure that SEO strategies are seamlessly integrated into the website's structure, content, and design, contributing to improved organic search rankings.
  • Conduct regular technical SEO audits to identify opportunities for enhancement

About You

• A minimum of 5-8 years in web product management, or content marketing product management
• Experience managing SEO driven projects
• Extensive experience with leveraging data analytics software such as Google Analytics, Amplitude, and Looker.
• Basic knowledge of web technologies like HTML, CSS, JavaScript and how they affect SEOs
• Strong analytical and problem solving skills with the ability to work in a fast paced, dynamic, environment to manage and prioritize multiple projects simultaneously
• Working knowledge of social networking sites, search engines and app stores
• Passion for understanding customer problems and leveraging insights to deliver products that delight customers and drive business growth
• Experience working closely with engineers and understanding technical tradeoffs.
• Experience collaborating and leading across product, UX, marketing, engineering, and strategic partners to drive decision making and execution
• Passion for understanding customer problems and leveraging insights to deliver products that delight customers and drive business growth
• Fintech experience is a plus

The annual base salary for the Senior Product Manager - Growth is expected to be between $160,000 to $170,000. Base salary is one component of MoneyLion's total compensation package, which includes 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.