Senior Product Manager - Ad Products

Who we are:

We get products added to grocery lists.

AdAdapted is a leading mobile ad solution for CPG and grocery retailers.

We've created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us to influence and track what goes on millions of American grocery lists.

With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the world's largest CPG brands.

Role Summary:

AdAdapted is looking for an experienced Product Manager to drive our product roadmap forward. This is a unique opportunity to have a direct impact on our AdAdapted product strategy and vision.

You will own:

• Owning the product roadmap and market outcomes within your domain in Ad Products, translating user problems and market opportunities into agile product roadmaps

• Providing a fresh perspective and providing insight to current trends, grounding your decisions in user research, technical considerations and business goals

• Coordinating with a cross-functional team of engineers, user experience, analysts, and marketers to measurable improve the success of our clients

• Partnering with senior leadership to proactively problem solve and prioritize initiatives with the potential to deliver the greatest business impact

• Rapidly experimenting, learning and delivering proven value

• Defining what success looks like, how it will be measured, and how it will impact company-wide goals and strategies

• Using Multivariate testing, User Interviews, UX research, and other data (both quantitative and qualitative) to inform product decisions and prioritization

• Building partnerships and managing stakeholders across the company