Senior Product Manager

Sporting News is searching for a Senior Product Manager to drive the strategy and development of both the website and its key strategic partnerships.

We are looking for a motivated and driven Senior Product Manager who will be able to strategize and work with globally distributed internal and external stakeholders to make Sporting News become the leading global digital sports destination with world-class product experiences for the modern sports fan.

This high-profile role will have exposure to all aspects of the business, from the tactical to the strategic. Your innate creativity combined with your product management experience and results orientation will enable the business to drive timely product and market decisions that will be crucial to achieving our goals. Over time you will set the bar for how we imagine, build, and deliver great products and define our product team as we grow.

If you are looking to make your mark on a global product with a team of talented, driven and ambitious people, now’s the time to raise your hand!

This permanent position will work from Charlotte, NC and will report to the SVP, Media.

HERE’S A BREAKDOWN OF WHAT YOU’LL (PRIMARILY) DO

• Help to shape, define and execute the product roadmap across editorial, video, data, and audience engagement features.
• Decision making in a timely manner.
• Lead end-to-end product lifecycle management, from discovery and definition through to delivery and iteration.
• Collaborate cross-functionally to identify user needs and translate them into clear, actionable product requirements and specifications.
• Partner with engineering to ensure timely delivery of high-quality product releases.
• Utilize data, A/B testing, and user feedback to inform prioritization, feature development, and performance optimization.
• Contribute to audience and monetization strategy by developing tools that support personalization, SEO, advertising, and affiliate integrations.
• Monitor industry trends, competitor activity, and emerging technologies to keep our platforms innovative and competitive.
• Mentoring and coaching product people and teams to deliver high quality products and features.

DO YOU HAVE THESE ESSENTIALS?

• Proven experience as a Product Director (ideally 5+ years), with applicable digital product experience such as Sports, Media, Gaming or Entertainment.
• Strong understanding of content management systems (CMS), analytical tools (GA4, Looker) and performance marketing.
• Experience working with agile product development teams.
• Proven ability to balance business goals, user needs and technical feasibility.
• Excellent communication and collaboration skills, comfortable working with stakeholders across design, editorial, and commercial functions.
• Understanding of sports audiences is a significant plus.

NOT ESSENTIAL BUT GREAT IF YOU ALSO HAVE

•  An understanding of UX in the context of web and app development
• An understanding of Ad technology e.g. GAM, Amazon TAM
• Experience working within data protection regulations (e.g. GDPR) and related CMP tools.
• Experience of working with third-party sources to enhance the product experience.
• Experience with sports data and gaming products. 

BENEFITS INCLUDE

You’ll receive up to 15 days of paid annual leave, 10 paid sick days, and 10 paid holidays, affordable health benefits (dental and vision included), competitive parental leave, short and long-term disability paid by the company, basic life-term insurance and personal accident insurance paid by the company, 401(k) and flexible work environment. 

ABOUT SPORTING NEWS, THE COMPANY

Sporting News is more than a media brand—we are a global team of passionate sports fans delivering trusted content to audiences around the world. Founded in 1886, we have a 140-year legacy of sports journalism excellence, evolving from a print publication into a cutting-edge digital media company that serves millions of fans across multiple platforms and languages.

At our core, we believe in expert storytelling, ensuring that every piece of content we produce meets the high expectations of modern sports enthusiasts. 

Our Employee Value Proposition is built on five key pillars:

• Expect Curiosity – We embrace change, constantly exploring new ways to engage fans and stay ahead in the evolving sports media landscape.
• Operate with Integrity – Trust is the foundation of Sporting News, and we uphold that tradition by delivering fact-based, insightful coverage.
• Answer with Expertise – With a deep understanding of sports and its impact, our team delivers content that is knowledgeable, analytical, and forward-thinking.
• Deliver Consistently – Whether breaking news, in-depth analysis, or immersive storytelling, we strive to provide high-quality content that resonates with fans.
• Trust One Another – Our global team collaborates across borders, fostering a culture of respect and inclusion.

At Sporting News, we celebrate the diversity of our team and leadership. As an equal opportunity employer, we are committed to fostering an inclusive environment where everyone—regardless of race, gender, background, or identity—can contribute, grow, and succeed.

ABOUT SPORTING NEWS, THE BRAND

Sporting News is one of the most storied and recognizable sports media brands in the world. Founded in 1886 as a U.S. weekly newspaper, it became a pioneering force in sports journalism—earning titles like "The Nation's Oldest & Finest Sports Paper" and "The Bible of Baseball."

Today, Sporting News is a digital-first, globally connected media powerhouse with localized editions in the U.S., Brazil, Canada, Mexico, Argentina, U.K., Spain, India, Thailand, Vietnam, Australia, and Japan— with more regions on the horizon.

1. Timeless & Crafted. No other publisher carries the heritage of Sporting News. Our legacy of expert sports journalism has stood the test of time, from baseball’s golden age to today’s global sports landscape.
2. Imaginative & Scalable. Sporting News now covers all major sports worldwide, leveraging a network of local experts who understand regional nuances while delivering global impact.
3. Reliable & Relatable. With a rich history and deep audience trust, Sporting News is the go-to platform for rights holders, gaming partners, advertisers, broadcasters— and most importantly, sports fans.

As we approach our 140-year milestone, Sporting News remains committed to evolving with the ever-changing sports media landscape while staying true to the values that have defined us for generations.

Acquired by an international investment group in 2021 with deep sports, media and gaming experience, TSN is poised to become the first truly global digital sports media platform business.

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