THE OPPORTUNITY:
This position is responsible for Sany America product development, pricing, training, market strategy and marketing communications to support the growth of the product line’s sales volume in North America.
Product Manager – Telehander/Heavy Equipment
This position is a remote role, and the home office is located in Peachtree City, Georgia for SANY America. The product manager will be responsible for development, pricing, training, market strategy and marketing communications to support the growth of the product line’s sales volume in North America. Keen understanding of manufacturing/OEM of construction equipment
KEY RESPONSIBILITIES:
- Partnering with our factory-based Product and Engineering Teams in China to provide target product specifications and product features for completion of current and future product development of the product line.
- Define overall strategy, product roadmap and technical/feature specifications for new products based on long-term product vision, user needs, technical and market trends, and platform capabilities
- Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, presentations, demos, how to guides etc.), to be used on the web, events and in campaigns.
- Provide on-going product support to dealer and direct sales teams.
- Gather comprehensive voice of customer analysis to support product development activities
- Coordinate product development activities with engineering teams.
- Track and communicate competitor product activity and product trends to division and regional sales teams.
- Maintain competitive data files on pricing and market share
- Identify new market opportunities and develop new and/or improved products to satisfy this market gap
- Create and conduct sales training seminars and demonstrations
- Liaise with the Product Support team to raise customer satisfaction levels
- Ensure that products are priced competitively and in a way that will maximize profit opportunities for the Sany America and the North American dealers
- Develop materials and plans for inclusion in the Product Information Book
- Coordinate with the Marketing Department to create marketing materials
- Develop and maintain SAP sales configuration system
- Attend relevant shows and conventions
- Travel is required, expect up to 30%.
PROFESSIONAL EXPERIENCE & QUALIFICATIONS:
- Experience with Construction Equipment, ideally telehandlers & wheel loaders.
- BA in Business, B. Engineering or similar.
- Experience in manufacturing OEM of construction equipment preferred.
- 6 + years sales, product marketing, engineering and/or customer support experience in the industry or similar.
- Must pass any drug screens, background checks and pre-employment tests as applicable.
- Valid US Driving License.
KNOWLEDGE, SKILLS, ABILITIES, & COMPETENCIES:
- Proven success in analyzing and forecasting trends
- Strategic mindset with excellent analytical and conceptual skills
- Strong relationship management skills
- Solid interpersonal skills; written, verbal and listening
- Strong process understanding in product and sales development
- Ability to effectively manage and maintain peer and business relationships with a high degree of integrity and trust
- Ability to motivate others and drive for results
- Strong oral and written communication skills
- Individual should be self-starter and internally motivated
- Effective project management skills
- Ability to understand and analyze business requirements and convert them into marketing specifications and solutions
COMPENSATION:
Compensation will be competitive and commensurate with experience. It will include a base salary, an annual performance bonus, and other exceptional benefits.