Product Manager

The Genius Brand

The Genius Brand is manufactured by our parent company, Catalyst Nutraceuticals. Catalyst�s unparalleled focus on quality and service make it a leading manufacturing in the growing supplements industry.

We are seeking a Product Manager for The Genius Brand (as well as a portfolio of smaller brands). This is a critical �hub of the wheel� role that connects multiple business functions throughout the organization to optimize the product portfolio from �cradle to grave�. The responsibilities for this role will focus on managing the product lifecycle from a business perspective including ideation, development, commercialization, pricing, and portfolio optimization. The role�s success requires working closely with various cross functional partners including marketing, product development & formulation, sourcing, manufacturing, finance, and more.

The role is based in the Atlanta Metro area and requires in office presence at Catalyst, headquartered in Buford, GA at least 3 days per week. Some travel will be required (10%-20%)

Responsibilities:

• Product Launch Leadership: Lead end-to-end product launch cycles from concept to commercialization, utilizing the StageGate process to ensure structured and successful execution.
• Strategic Plan Execution and Oversight: Translate both short- and long-term strategic plans into actionable steps, driving initiatives that align with business goals and deliver measurable outcomes to ensure progress toward annual objectives and key performance indicators.
• Process Optimization: Identify and implement process improvements to streamline the product management and commercialization lifecycle, enhancing overall efficiency.
• Cross-Functional Collaboration: Collaborate closely with R&D, regulatory, supply chain, and external marketing agencies to ensure alignment and seamless execution across all stages of product development to ensure timely delivery of project milestones and objectives.
• Product Documentation: Create and maintain detailed product documentation and technical specifications to support internal teams and ensure consistency throughout the product lifecycle.
• Market Research & Competitive Analysis: Conduct in-depth research on industry trends and competitive landscapes to inform strategic decisions and strengthen brand positioning.
• Business Analysis & Critical Thinking: Apply high-level critical thinking and business acumen to gather, analyze, and interpret complex information for strategic planning and execution.
• Forecasting S&OP: �Own� the product forecast for the brand, including participation in S&OP and forecast meetings, reducing obsolete inventory and minimizing waste.
• Strategic Pricing: Develop and adjust strategic pricing which includes working with tools to seek and identify value-based pricing across tiers (e.g. value, mainstream, premium).

Qualifications/Experience

• Demonstrated success in product or brand management roles.
• Exceptional analytical abilities and strategic mindset.
• Skilled at simplifying complex challenges into clear, actionable strategies.
• Strong communicator with advanced critical thinking and problem-solving capabilities.
• Highly organized with the ability to manage multiple priorities effectively.
• Proficient in project management and fostering cross-functional collaboration.
• Meticulous attention to detail with strengths in documentation and process improvement.
• Enthusiastic about innovation and thrives in dynamic, fast-paced environments.
• Entrepreneurial mindset with adaptability and a strong sense of ownership over brand initiatives.

Education:

• Bachelor's degree in a related field or equivalent education and/or experience, MBA preferred.
• Minimum 2 (two) years of relevant product management experience.
• Prior project management experience required.

Working knowledge of the nutraceuticals industry is strongly preferred