Product Manager

Kelaca is looking for a Product Manager for our client partner in Raleigh, NC. We are seeking an experienced Product Manager to lead the strategy, execution, and expansion of a CRM product for US banks and credit unions. The ideal candidate will drive product innovation, roadmap planning, and market expansion, ensuring that the CRM solution remains cutting-edge, scalable, and impactful.

Objectives Aligned to This Role:

• Define and execute the product vision based on industry trends and customer needs.
• Lead cross-functional collaboration with Engineering, UI/UX, Sales, Marketing, and Partners.
• Own product success metrics such as Net Promoter Score (NPS), feature adoption, conversion rates, revenue growth, and churn reduction.
• Engage with the fintech ecosystem and explore strategic partnerships to enhance the CRM's capabilities and expand market reach.

Key Responsibilities:

Product Strategy & Roadmap Execution

• Define and own the 12–24 month product roadmap, ensuring alignment with business goals and market demands.
• Conduct market research, customer interviews, and competitive analysis to identify opportunities and prioritize features.
• Develop a standardized and scalable CRM product strategy, ensuring modular offerings for faster go-to-market execution.
• Define key performance indicators (KPIs) and continuously measure product performance, adoption, and revenue impact.
• Partner with UI/UX teams to craft intuitive, seamless user experiences that drive engagement.
• Work closely with Product Owners to refine user stories, review backlog, and align Agile development processes with business priorities.

Financial & Business Success

• Develop and optimize pricing models for SaaS licensing, implementation services, and ongoing support.
• Create revenue and cost models to track profitability and ensure financial viability.
• Work with sales and marketing teams to enable go-to-market strategies, support deal closures, and provide data-driven insights.
• Identify and drive cross-sell and upsell strategies based on customer usage patterns and data analysis.
• Support go-to-market execution by tracking feature launch impact and aligning with sales pipeline goals.

Ecosystem Engagement & Partnerships

• Engage with the fintech ecosystem, industry groups, and technology providers to expand product capabilities.
• Explore strategic partnerships and integrations that enhance the CRM offering for banks and credit unions.
• Work with third-party technology providers, consultants, and regulators to ensure compliance and future-proofing.
• Stay ahead of emerging trends in AI, machine learning, cloud architecture, and financial technology innovations.

Thought Leadership & Market Influence

• Represent the company at industry events, webinars, and panel discussions to showcase product innovation.
• Contribute to whitepapers, blogs, and case studies that establish thought leadership.
• Actively track and influence market trends, ensuring the CRM remains ahead of the curve.

Skills and Experience:

Education & Experience

• MBA and/or Engineering degree from a top-tier institution.
• 8+ years of experience in the BFSI or CRM domain, including at least 3 years in Product Management, with a strong focus on SaaS, B2B, and Enterprise solutions.

Technical & Industry Knowledge

• Strong understanding of Cloud Architecture, Digital Banking, AI/ML, and Data Science.
• Experience with Digital Journeys, Customer Experience Personalization, and Observability Tools.
• Familiarity with fintech partnerships, API integrations, and financial services innovation.

Business Acumen & Go-to-Market (GTM) Strategy

• Proven track record in developing product-led growth strategies.
• Ability to drive product-market fit, feature adoption, and expansion strategies.

Leadership & Communication Skills

• Strong ability to communicate complex ideas clearly to technical and non-technical stakeholders.
• Excellent stakeholder management across Technology, Business, Sales, and Marketing.
• Proven ability to work with global cross-functional teams, including offshore development teams.

NO THIRD PARTIES.

Job Type: Full-time

Hours of Work: Monday-Friday; 8am-5pm 

FLSA Exemption Status: Exempt

Apply to Kelaca today so we can schedule a conversation with you to further discuss this exciting opportunity.

Kelaca is an Equal Opportunity Employer and does not discriminate in employment based on: age, disability, national origin, race, color, religion, protected veteran status, genetic information, gender, sex, gender identity, sexual orientation, pregnancy, or other non-merit factor.