Manager, Cobrand Card Product Management

The Manager, Cobrand Credit Cards is a key member of the Card Management and Marketing team, which sits under Global Cards. In partnership with several leading financial institutions, this role is responsible for planning and executing customer marketing initiatives across the US Cards business. Along with the Sr. Manager, this role works to ensure existing cardmembers are consistently engaged by creating and deploying spend marketing campaigns, developing customer communications to ensure seamless benefits fulfillment and product awareness, managing exclusive cardmember events and overseeing other initiatives that increase customer love and grow share of wallet. 

CANDIDATE PROFILE 

Education and Experience Required

• 4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major and at least 2 years’ experience in business, sales and marketing, management operations, or related professional area 
• Demonstrated ability to deliver results under challenging conditions
• Comfort with managing competing priorities and collaborating with partners/cross-functional teams
• Proven track record of success working in or with fast-paced, consumer focused organizations 
• Financial analysis experience
• Strong knowledge and passion for the loyalty competitive landscape and ability to remain current with industry trends

Education and Experience Preferred

• Proven ability to effectively prioritize and execute tasks in a high-pressure environment within budgets and timelines
• Specialized experience in Loyalty program and/or credit cards 
• Experience in partnering with loyalty and brand marketing through various channels: direct mail, email, web, contact centers, social media. 

CORE WORK ACTIVITIES 

Loyalty Management 

Oversee Cardmember benefits and experiences to ensure a positive cardmember experience and drive profitability, including, but not limited to: 

• Monitor the share of wallet, customer sentiment and benefits of each of the card portfolios
• Implement promotions and other programs to drive share of wallet and lower attrition
• Manage email and digital communications that inform cardmembers of new offers and or benefits, changes to current benefits, or fulfillment of benefits 
• Manage customer complaints and coordinate with banks as needed
• Partner with loyalty team to integrate offers into Loyalty marketing channels and vice versa
• Support creative and card brand changes, partnering with Loyalty Marketing to maintain current loyalty branding and identity 
• Partner with finance for bonus code management 
• Liaise with New Product Development team to launch new benefits as needed to remain ahead of the competitive set 

Cardmember Engagement 

• Manage cardmember events and other activities to drive loyalty and improve cardmember sentiment including creative and marketing plans 
• Partner with Moments team to promote and integrate cardmember events with Loyalty member engagement activities 

Maintaining Goals

• Submits reports in a timely manner, ensuring delivery deadlines are met.
• Promotes the documentation of project progress accurately.
• Provides input and assistance to other teams regarding projects.

Managing Work, Projects, and Policies 

• Manages and implements work and projects as assigned.
• Generates and provides accurate and timely results in the form of reports, presentations, etc.
• Analyzes information and evaluates results to choose the best solution and solve problems.
• Provides timely, accurate, and detailed status reports as requested.

Demonstrating and Applying Discipline Knowledge 

• Provides technical expertise and support to persons inside and outside of the department.
• Demonstrates knowledge of job-relevant issues, products, systems, and processes.
• Demonstrates knowledge of function-specific procedures.
• Keeps up-to-date technically and applies new knowledge to job.
• Uses computers and computer systems (including hardware and software) to enter data and/ or process information.

Additional Responsibilities 

• Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner.
• Demonstrates self confidence, energy and enthusiasm.
• Informs and/or updates leaders on relevant information in a timely manner.
• Manages time effectively and conducts activities in an organized manner.
• Presents ideas, expectations and information in a concise, organized manner.
• Uses problem solving methodology for decision making and follow up.
• Performs other reasonable duties as assigned by manager.

MANAGEMENT COMPETENCIES 

Leadership

• Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
• Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 
• Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability 

• Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities. 
  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
  • Reading Comprehension – Understands written sentences and paragraphs in work related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.

New York Applicants Only: The salary range for this position is $101,096 to $178,603 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.  

The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.