Sr. Product Manager, Marketing

SUMMARY OF RESPONSIBILITIES 

Reporting to the Senior Vice President of Marketing and Customer Experience, the Sr. Product Manager is responsible for defining the vision, strategy, and roadmap of features for the attraction, engagement, and retention of residents. This person will work with cross-functional teams, including marketing, design, sales, technology, and third-party vendors to identify customer needs and deliver innovative solutions.  

This leader will oversee the following products and processes: FKH.com, Rently, Qualtrics,  Voyager, RentCafe, Resident Journey, CRM, marketing integrations and the home onboarding process.  

ESSENTIAL DUTIES 

• Develop and execute product strategies: This involves conducting market research, identifying resident needs, and defining the product roadmap to ensure our products are aligned with business objectives. 
• Lead cross-functional teams: Being responsible for leading and coordinating teams from different departments to ensure that the product is delivered on time, within budget, and with the right level of quality. 
• Manage the product lifecycle: Defining the product features, creating product requirements documents (PRD), and working with development teams to deliver high-quality products. 
• Communicate product vision and roadmap: Being responsible for effectively communicating the product vision and roadmap to stakeholders and team members, including executives, residents, departments and through internal channels.  
• Define product metrics and KPIs: Being is responsible for defining and tracking key performance indicators (KPIs) to measure the success of the product, and for making data-driven decisions to improve the product. 

• Identify and prioritize product enhancements: Being responsible for identifying opportunities to enhance the product, prioritizing those opportunities based on the impact they will have on the business, and collaborating with the development team to implement them. 
• Communicate the results: Being responsible for effectively communicating the learnings to across the business.  
• Home Onboarding: Being responsible for the process of uploading digital home assets (photos, features, descriptions), auditing online inventory and marketplaces and improving the process  
• Maintain products: Being responsible for maintaining the health and uptime of products on an ongoing basis.  
• Manage external vendors: Being responsible for working with, communicating, and managing external vendors to improve, create or manage products 

• This brief summary is not an all-inclusive description of job duties. Other job duties, projects and responsibilities may also be assigned by the manager at any time based upon Company need. 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

WORKING CONDITIONS 

• Primarily working indoors, office environment. 

• May sit for several hours at a time. 
• Prolonged exposure to computer screens. 
• Repetitive use of hands to operate computers, printers, and copiers. 
• May need to travel to markets as requested  

REQUIRED EDUCATION AND EXPERIENCE 

• Bachelor’s degree in Business or equivalent work experience and/or education 
• Proven experience as a Product Manager or similar role 
• Experience in product lifecycle management 

• Background in software development and program management is preferred 
• Familiarity with Agile framework 

PREFERRED EDUCATION AND EXPERIENCE 

• 5+ years of product management experience or equivalent; prior experience as an engineer is desirable 
• Experience working in a fast pace, high-growth company 

REQUIRED SKILLS 

• Active Listening— Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. 
• Persuasion— Persuading others to change their minds or behavior. 
• Critical Thinking— Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. 
• Judgment and Decision Making— Considering the relative costs and benefits of potential actions to choose the most appropriate one. 

• Complex Problem Solving— Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. 
• Management of Personnel Resources— Motivating, developing, and directing people as they work, identifying the best people for the job. 
• Time Management— Managing one's own time and the time of others. 
• Monitoring— Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. 
• Speaking— Talking to others to convey information effectively. 

• Writing— Communicating effectively in writing as appropriate for the needs of the audience. 

WORK STYLES & BEHAVIORS 

• Leadership— Job requires a willingness to lead, take charge, and offer opinions and direction. 
• Integrity— Job requires being honest and ethical. 
• Persistence— Job requires persistence in the face of obstacles. 

• Initiative— Job requires a willingness to take on responsibilities and challenges. 
• Cooperation— Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. 
• Achievement/Effort— Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. 
• Innovation— Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. 
• Adaptability/Flexibility— Job requires being open to change (positive or negative) and to considerable variety in the workplace. 

FirstKey Homes is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information or any other legally protected classification or status. 

By applying to this position you are consenting to receive follow-up communication.