Sr. Product Manager

ABOUT GMR MARKETING  

We are the Experience Agency Making Unforgettable Stories Born of Humanity 

NOT JUST EXPERIENTIAL. EXPERIENCE. 

The lines have blurred. People live in the physical, digital, and social worlds all at once, and your brand experiences should do the same. 

NOT JUST TELLING. MAKING. 

The best stories are lived, not heard. Make an immersive world for people to explore so they can experience something they’ll never forget. 

NOT JUST CONSUMERS. HUMANS. 

It all starts with the human. If you want to make a lasting impact, look beyond the wallet to understand what motivates and inspires people. 

GMR Marketing’s Experience Solutions team is looking for a strategic and driven Sr. Product Manager to help lead the growth and evolution of digital products that power impactful brand and event experiences.

In this role, you will oversee the full product lifecycle from discovery and requirements gathering through development, testing, launch, and ongoing optimization. You’ll work closely with cross-functional teams including software engineers, UX/UI designers, QA specialists, clients, and agency leadership to translate business goals into actionable product strategies and development plans.

You will thrive in this role if you are highly organized, collaborative, adaptable, and passionate about building innovative digital solutions in fast-paced environments. The ideal candidate brings deep experience with Agile/Scrum methodologies, product roadmap planning, backlog management, stakeholder communication, and modern product management tools such as Jira, Confluence, and AI-assisted workflow platforms.

Experience leading complex software initiatives, managing third-party integrations, supporting product marketing efforts, and balancing strategic thinking with hands-on execution is highly valued.

If you are a proactive problem-solver who enjoys driving product innovation, improving team processes, and delivering exceptional digital experiences from concept to launch, we’d love to hear from you!

REQUIRED SKILLS

• Product Leadership. You’ll lead the strategic direction, planning, and execution of digital products from concept through launch and ongoing enhancement. This includes facilitating discovery workshops, defining MVPs, prioritizing features, maintaining product roadmaps, and ensuring alignment between business goals, user needs, and technical execution. You’ll serve as the subject matter expert for assigned products while proactively identifying opportunities for innovation, scalability, and continuous improvement.
• Agile Product Management. You’ll manage product backlogs, user stories, sprint planning, and release execution using Agile/Scrum methodologies and tools such as Jira and Confluence. You’ll collaborate with development teams to define acceptance criteria, track dependencies, improve workflows, and optimize team velocity while ensuring transparency and alignment across stakeholders.
• Strategic Planning & Execution. You’ll translate business strategy into actionable product plans, balancing short-term priorities with long-term vision. This includes developing annual roadmaps, measuring feature adoption and product success metrics, evaluating market trends and emerging technologies, and presenting roadmap updates and financial impacts to leadership teams.
• Cross-Functional Collaboration. You’ll partner closely with internal teams including engineering, QA, UX/UI, project management, marketing, business development, and external vendors to ensure seamless execution and delivery. You’ll communicate technical concepts clearly to both technical and non-technical audiences while fostering strong working relationships across teams and clients.
• Client & Stakeholder Communication. You’ll engage directly with clients and stakeholders to gather feedback, align priorities, present solutions, and support onsite event activations as needed. Your ability to build trust, facilitate discussions, and communicate effectively will help drive successful project outcomes and long-term partnerships.
• Operational & Process Excellence. You’ll advocate for continuous improvement across product development processes, documentation standards, release management, support planning, and team collaboration. You’ll help identify and remove blockers, improve operational efficiency, and ensure tools, workflows, and documentation remain organized, scalable, and effective.
• Technical & Analytical Mindset. You’re comfortable navigating technical discussions related to software development, integrations, analytics, security compliance, and product architecture. You use data, user feedback, and performance metrics to inform decision-making and continuously improve the user experience.
• Dynamic Mindset. You’re a self-motivated, resourceful, and detail-oriented problem-solver who thrives in fast-paced environments. You adapt quickly to changing priorities, communicate proactively, and bring a collaborative, solutions-focused approach to complex challenges while maintaining a high standard of quality and accountability.

The annual range for this role varies between $90,000- $115,000 and may vary depending on the candidate’s experience. Benefits for this role include health/vision/dental insurance, 401k, employee stock purchase plan, vacation, personal days and paid holiday time. You are also eligible to participate in disability, life insurance, FSA/HSA plans subject to the terms and conditions of such benefit plans. 

IMPACT & INCLUSION

Our workplace is for ALL. We foster a culture where every background and perspective is valued so we can create meaningful memories that resonate with everyone. We aim to cultivate belonging by meeting people where they are, removing obstacles, and building on their strengths to unlock their fullest contributions. We are committed to recognizing, nurturing, and unleashing the potential in every individual on our team. Together, we're creating something powerful with purpose and impact.

Our guiding principles can be found here.

To view our compliance policies, please go to the main menu on our site GMR Marketing: Experience Marketing Agency.