Sr. Manager, Product Management - Cricut.com

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day. 

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

As the Senior Manager, Product Management for Cricut.com you will be focused on continuously improving our global member and purchasing experience across our global Cricut websites. A major focus will be to grow revenue for our direct-to-consumer online channel through geographical expansion and revenue impacting features. You will partner with key internal teams including UX, Engineering, Merchandising, Creative and Marketing to design, build, and launch new ecommerce products and features that will meet both customer needs and business objectives. As a champion of Cricut.com customers, you will be responsible for collaboratively building business cases with stakeholders for ecommerce enhancements and features, evangelize the strategy and obtain buy-in from key stakeholders across the organization, including executive leadership. You will measure and communicate results of the enhancements and features in production, all while ensuring stakeholder alignment. Additionally, you will partner with engineering to write detailed requirements and acceptance criteria to ensure scope and value are clearly defined to meet our objectives.

Key Experience:

• Leadership – You are experienced in leading cross-functional teams. You teach, mentor and inspire others.
• Customer Obsession - You start with customer needs and work backwards. You continuously use data to measure success and seek every opportunity to connect with customers and understand their needs.
• Communication - You are experienced in communicating in a way that inspires others and accomplishes buy-in. You communicate clearly and efficiently across all levels in the organization.
• Ownership – You have experience owning direct to consumer platforms. You think strategically, understanding tradeoffs between short-term and long-term results. You are the subject matter expert on your product, responsible for understanding global market requirements, customer needs and behaviors, contractual and regulatory requirements, and system or technical dependencies. You use data to tell the story of your product’s experience and success.
• Quality - You expect and deliver quality results to the customer. You seek out innovative solutions to complex challenges and aren’t afraid to take calculated risks to achieve greater results. You look for opportunities to go beyond expectations and truly delight the customer.

What You'll Do:

Ideation and Roadmapping:

• Collaborate with key stakeholders utilizing market research, customer surveys, and web analytics data to understand customer needs, discovering competitive and functional gaps and identifying new opportunities to ultimately define a product roadmap
• Define business cases and drive organizational priority and alignment for the cricut.com shop platform.
• Monitor and identify customer needs staying current on industry standards/trends and respond by adjusting user experience and product roadmaps

Measure and Reporting:

• Build an intimate knowledge of the customer, business KPIs and technological capabilities to inform product decisions
• Measure ecommerce product performance and success through customer feedback loops, site KPIs, and report regularly on site and performance metrics.
• Analyze customer and product data, turn customer insights into actionable initiatives, determine strategy, and manage risks

Teamwork, Vision and Cross-functional Leadership:

• Define the product vision, roadmap and collaborate with stakeholders to ensure alignment with Cricut’s strategic goals
• Collaborate with UX and Engineering on feature enhancements to assure they understand the vision and can create the best product and user experience.
• Operate in a collaborative environment to ideate and conceive innovative features that generate high customer value, drive scale and deliver against business goals
• Lead strategic meetings and communicate in a way that inspires others and accomplishes buy-in across all stakeholders.

Technical Expertise & Requirement Documentation:

• Produce high quality supporting artifacts (data, process flows, detailed requirements, etc.) to guide the development team in the implementation and testing of features and enhancements.
• Manage 3rd Party Vendors that align with Cricut business needs. Make recommendations based on ROI of Revenue, Margin, or Engineering Expense.

Qualifications

• Bachelor's or advanced degree in IT, Computer Science, Engineering, Business or related field or equivalent work experience
• 3-5+ years in a product management role responsible for direct to consumer and digital software solutions and driving end-to-end product requirements.
• Strong understanding of E-Commerce customer journey, technologies, and related business requirements. Salesforce Commerce Cloud Experience is a huge plus.
• Strong understanding of 3rd party services and solutions related to ecommerce (Payment, Martech, Analytics, CMS, etc.)
• Adept at ruthless prioritization in the face of competing priorities
• Demonstrated ability to translate customer needs into business and product requirements.

Additional Information

We’ve got you covered
At Cricut, we take care of our people. You'll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A players—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):
You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

One More Thing (It’s a Big One):
This role is in-office at least 3–4 days per week.
We believe that real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and enjoy those unplanned hallway conversations that spark great ideas—you’ll love it here.

If you’re looking for a fully remote role, this likely isn’t the right time or place. But if you’re excited by challenge, purpose, and building something better, we’d love to hear from you.

Let’s make something amazing—together.

Relocation Statement:

• This position is eligible for relocation assistance.

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.