Leading Individual Contributors on Marketing team, and Developing marketing strategies by working with local and global teams to generate demand / business by reviewing product; conducting market research; generating product requirements; determining specifications, scheduling, pricing, and time-integrated plans for product introduction to meet generated demand.
Product
NovoSorb BTM (click the link for more detailed information on the product)
NovoSorb BTM is indicated for use in the management of wounds, including: partial and full-thickness wounds, pressure ulcers, venous ulcers, diabetic ulcers, chronic and vascular ulcers, surgical wounds, trauma wounds (abrasions, lacerations, second-degree burns, and skin tears), and draining wounds.
NovoSorb BTM is a synthetic polymer that does not contain any biological materials. This is important because traumatic wounds often contain bacteria that may cause infection. Given that BTM is comprised of synthetic material, it does not contain any food for bacteria and has shown to be robust and retain product integrity in the presence of infection
NovoSorb BTM is not classified as a biologic, and therefore, it does not have the same restrictions / limitations to reimbursement that biologic products are subject to.
NovoSorb SynPath is currently in development. SynPath is a tailored format of BTM specific for the chronic wound care segment, for the treatment of non-healing diabetic foot ulcers.
Ideal experience / attributes
Bachelor or Master’s degree in Science/Healthcare and/or Business/Marketing
Experience being a People Leader
Experience in Wound Care OR Burn Care
Proven experience in Product Management in Healthcare/Medical Devices – demonstrated success in building teams, motivation and leadership
Strong interpersonal skills and demonstrated ability to establish and maintain effective working relationship with co-workers, customers and other stakeholders.
Proven ability to take accountability for the quality and timeliness of their work outputs while maintaining high personal and professional standards
High level of experience with working autonomously and within a small team environment.
High level of proactive problem solving skills
High degree of initiative and ability to be a self-starter
Demonstrated ability to maintain a high level of data analysis, reporting, documentation and organization.
Exceptional written and verbal communication skills and excellent presentation skills
Results focused
High level negotiation and influencing skills and proven ability to reach agreement
Ability to link long-range visions and strategies to short-term activity
Ability to travel as required
Job description
Ensure marketing plans, budgets and monthly results are communicated and fully understood, accepted and appropriate corrective action is taken where necessary.
Determine customers needs and desires by specifying the research needed to obtain market information.
Recommend the nature and scope of current and future product lines by reviewing product specifications and marketplace requirements; appraising new product ideas and/or product or packaging changes.
Assess market competition, comparing the company's product versus competitors & then develop strategies to compete.
Provide source data for portfolio and company communications, defining marketing communication objectives & related actions.
Assess product market share and work with sales to develop sales strategies to target focus on growth areas.
Assess product market data by calling on customers with field salespeople and evaluating sales call results.
Develop strong relationships with clinical key opinion leaders
Provide short and long-term product sales forecasts, special reports and analysis to management, addressing all related requests.
In conjunction with Operations, assess inventory turnover and product availability adjusting forecast demand/inventory levels as required
Launch new products in-line with business strategy and timelines. Analyze proposed product requirements and return-on-investment; develop and implement launch programs
Determine product pricing utilizing market research data; reviewing production and sales costs and anticipated volume
Maintain professional and technical knowledge by attending educational workshops and forums; reviewing relevant publications; establishing professional social networks; involvement with applicable societies/associations
Contributes to the team by accomplishing related results as needed.
Develop the annual marketing plan, which includes: promotion & activity plans, forecasts for each product and region (based on historical data, market trends, competitive activity, promotional strategy and sales effort), sales force operational costs and resources
Work with regulatory department on the approval of all marketing collateral
Manage production and inventory of all marketing collateral
Work closely with sales team to ensure marketing program alignment, consistent communication, and provision of market based feedback
Ensure that all sales team activities are in accordance with the guidelines of the relevant Code of Conduct
Execute and coordinate of US trade shows and programs, manage both internal and external resources. This includes trade show research, messaging, event objectives, services, logistics, lead retrieval and trade show inventory
Coordinate KOLs for all events, including travel, presentations and payment in accordance with the Sunshine Act and the Commercial Code of Conduct
Manage KOLs contracts, expenses and honorarium
Assist with training and paperwork for vendor compliance programs
In-depth involvement in the preparation and submission of tenders and contracts in conjunction with the sales & contracts teams.
Participate in the development and delivery of training for sales team members (and any related actions) and other employees
Institute and monitor the Company's pricing policy
Attend and co-ordinate company’s attendance at trade displays and conferences
OTHER RESPONSIBILITIES
Ensure collaborative relationships with PolyNovo team members and external stakeholders.
Ensure all documentation is up to date, quality system compliant and in order.
Comply with all company quality standards, procedures, and workplace health and safety requirements
Operate within the requirements of the quality system and ensure responsibilities are carried out in accordance with the requirements of the applicable regulatory and quality processes.
Manage the development & maintenance of ISO 13485 procedures for regulatory and quality functions that ensure consistency with and compliance to the organization's Quality Management system.
Assist the Finance team with basic financial processes as directed during staff annual leave