Senior Product Manager, TV App Personalization
Apple
On-site
Culver City, California, United States
- Lead personalization for the Apple TV app for TV, Movies, and Sports content
- Drive customer delight and engagement by creating a more simple, more effortless TV viewing experience
- Blend curation, algorithms, and new technologies to innovate how customers find what to watch
- Build consensus with several cross-functional teams around both a long-term vision and short-term features that show measurable outcomes
- Partner with data science teams and align with business and editorial teams to set common metrics for success
- Write clear and concise product requirements that capture the vision, goals, and key elements of new products and features
- Work with engineering teams to deliver features, validating with internal betas and AB tests
- Create internal and external go-to-market messaging, socialize outcomes, and champion iterations for features
- Take strong positions based on evidence, but be willing to make smart compromises
- 8+ years of product experience in content personalization
- Experience with the full product lifecycle, from vision and requirements to build, launch, marketing, analysis, iteration and sunset
- Strong verbal and written communication skills, with the ability to simplify while keeping clarity
- Ability to independently create and deliver winning presentations and align diverse partners to a shared vision
- Expertise with product analytics, customer insights, and data storytelling
- Fluency with experimentation and using AB testing for feature validation
- Willingness to travel between Apple offices as needed
- Expertise in building media content personalization that blends the best of editorial and algorithmic curation
- Ability to thrive and drive decisions in a debate-focused environment
- Capacity to do the right thing for customers while still meeting business goals
- Knowledge of the competitive set and curiosity around evolving consumer trends
- An appreciation for design and an understanding of how UI drives discovery
- Prior work experience or strong interest in digital media, sports and/or entertainment
- Familiarity with user experiences across screens, from TV to mobile to tablet
- Experience working on digital products with a global footprint