Senior Product Manager

Reporting to the Director of Product Management this position is responsible for developing the overall strategy and direction for the product line(s) assigned that will maximize sales and profit for BBB both today and in the future. Key to this strategy is a keen understanding of the market through industry research, competitive benchmarking, technology advancements and customer needs. The position requires lead by example as you are the champion of key product lines and aftermarket opportunities.

Key Responsibilities:

• Develop and execute the overall strategy for the product line(s) assigned that deliver results that outpace the market.
• Responsible for providing periodic reviews of BBB Industries competitive position in the market and recommendations to achieve the Business Unit goals.
• Develop product roadmaps and individual product strategies to navigate the new aftermarket technologies introduced by OEM. Providing key insights to timing of aftermarket impacts through industry research and market research from key data suppliers and partners.
• Using the collective competitive and market/industry intelligence; compile an active list of potential new products and part numbers within the Business Unit to maximize segment growth and profitability. Use the list of potential new part numbers to ensure best in class availability.
• Using the New Product Launch Process; determine the feasibility of potential new part numbers or products in the context of the market demand, pricing and competitive offerings to maximize revenue growth and profitability as well as drive sourcing/procuring of samples for R&D.
• In collaboration with the Engineering, Sales and Category Management, use BBB and industry and market data to determine product lifecycle stages to properly manage the product from introduction through end of life.
• Work closely with engineering to deliver high quality differentiated products to the market that position BBB in a favorable position vs. the competition.
• Maintain competitive part number interchanges for consistency and accuracy.
• Interact with sales teams, category management, pricing team, engineering team, content team, technical service and customer service to gather and distribute information.
• Collaborate with commercial team to develop profitable business cases for customer opportunities and drive the strategy to win new business.
• Demonstrates clear thinking regarding forecast drivers, forecast business impacts, and drives to accurate forecasts.
• Participate in data maintenance activities in support of the company’s ERP system.
• Support Marketing Managers with key messaging to our end consumers, buyers, and commercial teams.
• Participate in tradeshows updating customer data information for customer service purposes, product knowledge support function.
• Promote a positive working environment to achieve the organization’s goals.
• Exceptional ability to ascertain client requirements, and propose workable solutions based on existing and emergent technologies.
• 15% travel (factory visits, trade shows, commercial team support)

Qualifications:

• At least 5 years of experience in product management, preferably within the automotive aftermarket or a related industry.
• Experience in the automotive aftermarket industry, with knowledge of market research companies and solutions providers relevant to the sector.
• Experience working with OEMs (Original Equipment Manufacturers) or in a B2B environment, particularly in managing product lines and customer relationships.
• Willingness to travel (up to 15%) for factory visits, trade shows, and customer meetings.
• Excellent written and verbal communication skills, with the ability to present complex ideas and strategies clearly and effectively to various stakeholders.
• Strong interpersonal skills with a customer-centric mindset, capable of building and maintaining strong relationships with both internal teams and external customers.
• Must be willing to relocate to Dallas, TX or Daphne, AL.