Product Manager - Under Hood

Job Summary

The Product Manager – Corvette: Under Hood is responsible for managing the full lifecycle of the Corvette Under Hood product portfolio, including new product development, category strategy, and performance optimization. As the subject matter expert, this role drives growth by leveraging cross-functional collaboration across Sales, Marketing, Engineering, and Supply Chain. The Product Manager evaluates product performance, recommends enhancements or discontinuations, and ensures alignment with market trends and customer needs. A deep understanding of the Corvette aftermarket and strong analytical skills are essential for success.

Reports To: Director of Product Management

Essential Functions

· Oversee product integrity and pricing for Corvette Under Hood categories (e.g., Engine, Cooling, Transmission)

· Lead new product initiatives using the Stage Gate NPI process

· Manage product classification, segmentation, and lifecycle from concept to retirement

· Develop strategic annual and 3-year plans based on market analysis and customer insights

· Conduct SWOT analyses and propose actionable strategies

· Coordinate cross-functional projects involving SKU rationalization, forecasting, and pricing reviews

· Analyze competitive landscape and recommend portfolio adjustments

· Collaborate with Sales and Marketing to assess new product opportunities and ROI

· Monitor product performance metrics including sell-through, inventory turns, and profitability

· Serve as a liaison for customer support, technical service, and sales teams

· Communicate business risks and opportunities to leadership with proposed solutions

· Partner with Supply Chain on inventory, quality assurance, and supplier relations

· Compile and share market research to support strategic planning

· Contribute to the development and evaluation of product marketing materials

· Perform additional duties as assigned

Supervisory Responsibilities:

This position has no supervisory responsibilities.  

Measurements of the Role:

· Product line profitability and velocity

· Success of new product launches vs. revenue targets

· Inventory efficiency (turns, GMROI, dead stock management)

· Accuracy and completeness of product data

Working Conditions:

· Based in Sawyer, MI

· Approximately 25% travel required (e.g., supplier visits, trade shows)

· Work environment includes office, warehouse/shop, and occasional outdoor duties

· Must be able to lift up to 50 lbs and work extended hours at a computer

AAP/EEO Statement

Coker Tire and its affiliates provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Coker Tire complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Coker Tire expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Coker Tire’s employees to perform their job duties may result in discipline up to and including discharge.

Key skills and competencies of the position include, but are not limited to:

· Strong grasp of financial metrics and business performance indicators

· Proficient in project management and Stage Gate methodologies

· Advanced analytical capabilities for root cause analysis and data-driven decision-making

· Hands-on approach with a proactive problem-solving mindset

· Excellent written and verbal communication skills

· Detail-oriented with strong organizational and follow-up abilities

· Knowledge of automotive restoration and Corvette-specific parts preferred

· Experience in B2C product management is a plus

The successful candidate’s qualifications will include:

· Bachelor’s degree in Business, Marketing, or related field required

· Minimum 2 years in the automotive industry preferred; passion for Corvettes is a plus

· 3+ years of experience managing multi-product portfolios

· Strong analytical mindset with financial acumen

· Familiarity with Corvette model history (C1–C8) preferred

· Proficient in Microsoft Office, especially Excel (Pivot Tables, VLOOKUP)