Principal Product Manager (martech/adtech)

Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity. 

We’re looking for a Principal Product Manager to help how brands analyze the performance of their creative—across every visual, text, and design decision—and how those insights are delivered and activated across the digital marketing stack. This is a strategic, high-impact role at the center of Vidmob’s product and partner ecosystem.

This role is based in our Union Square-area NYC office and requires 3 days/week in-office to collaborate with the remaining product team and our business leaders.

What You’ll Do:

• Own the product vision, roadmap, and delivery for a key component of Vidmob’s creative analytics and platform integration capabilities

• Deeply understand customer challenges around creative effectiveness, performance measurement, and activation—across brand, agency, and platform stakeholders

• Drive the development of features and tools that analyze creative data through the lens of advertising performance and link those insights to outcomes across channels and audiences

• Partner with engineering and data science using agile methods to ship value iteratively, with a strong command of emerging technologies and technical tradeoffs

• Lead technical integrations with DSPs, media platforms, CDPs, and marketing infrastructure—expanding how customers and partners leverage Vidmob’s data and APIs

• Serve as Vidmob’s product voice in strategic customer and partner engagements, from C-suite discovery to post-launch optimization

• Collaborate with design/UX to ensure products align with user workflows, support decision-making, and reflect our creative brand identity

• Consult with marketing, sales, and customer success on go-to-market and growth strategies

• Define and track metrics across usage, performance, and business impact—and gather your own data when needed

• Monitor market trends and competitive intelligence, and evolve our product strategy to maintain leadership in creative intelligence, as well as represent company in industry events

What You Bring:

• 8+ years of experience in B2B SaaS or ad/martech product management, including at least 3 in senior or principal-level roles

• Strong domain experience in adtech, martech, or creative measurement—especially working with creative, DSPs, CDPs, audience data, and/or campaign optimization

• Proven success across the full product lifecycle—from vision to delivery to iteration

• Builder mindset—you see problems through the eyes of the customer and architect solutions that are both technically sound and commercially viable

• Sufficient technical fluency to make informed decisions with engineers and data scientists and to evaluate emerging technologies

• Familiarity with AI/ML applications for ad/martech

• Hands-on analytics capability—comfortable instrumenting features, running SQL or using tools to uncover insights, and making data-informed decisions

• Excellent communicator across functions and levels, from engineers to executives to external partners

• Customer-first orientation—you translate discovery into action, and can handle feedback with empathy, urgency, and clarity

• A calm, positive presence even in complexity—able to drive outcomes without drama
  

Why Vidmob?

Creative has finally entered the data era—and Vidmob is leading the way. We’re building the operating system for a new generation of marketing teams, where creative becomes a measurable, repeatable source of growth. At Vidmob, you’ll define a new category, shape products that empower the world’s biggest brands, and build the connective tissue between creativity and performance at global scale.

Compensation: $170k-190k + equity

Please be aware that Vidmob will only contact candidates through emails ending in @vidmob.com. We will never ask for personal information, such as your Social Security number, bank account number, or password, through email. If you receive an email claiming to be from Vidmob that does not come from a @vidmob.com email address, or if the email asks for personal information, please do not respond and report the email to us at IT@vidmob.com