Product Innovation at AT&T
At AT&T, Product Innovation combines bold ideas with real world impact. Our team, a dynamic group of product managers, is passionate about transforming how people connect and experience technology.
We operate with startup agility and global reach, empowering you to shape products impacting millions. Enjoy the freedom to experiment, resources to scale, and urgency to deliver. We move fast, stay accountable, and turn ideas into market-defining solutions quickly.
As a Lead or Principal Product Manager, you will set strategy, oversee results, and create products that delight customers. Youβll work across teams to transform insights into innovationsβand convert those innovations into real customer and business wins.
Key Responsibilities
Product Vision & Strategy
Define an inspiring North Star and roadmap for AT&T consumer experiences.
Translate customer needs and market signals into product bets, investment plans, and success metrics.
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Innovation & Experimentation
Lead ideation sprints; quickly prototype, test, and iterate to identify promising signals.
Use large-scale experimentation to validate direction and reduce risk for bold ideas.
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CustomerβCentric Execution
Convert insights into world-class experiences, with a focus on customer value and business outcomes.
Craft crisp narratives that give context and autonomy for design/engineering to build optimal solutions.
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Operational Excellence
Drive end-to-end delivery while managing backlogs, trade-offs, timelines, and dependencies.
Instrument products for learning; set guardrails, measure impact, and refine continuously after launch.
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Market Intelligence & Growth
Stay ahead of trends in connectivity, media, and devices; synthesize insights into differentiated strategy.
Shape your goβtoβmarket strategy with Marketing, Care, and Retail, then expand adoption through productβled growth, lifecycle initiatives, and targeted campaigns.
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Team Collaboration & Influence
Build trust-based partnerships; align teams on outcomes and elevate product standards.
Communicate clearly and oftenβreviews, narratives, updates that drive decisions.
Foster a culture of curiosity, psychological safety, and continuous improvement across product teams.
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Why Youβll Love It
Impact at Scale: Shape experiences that reach tens of millions of customers.
Model + Momentum: Autonomy to build, resources to ship, and a platform to learn fast.
Talent: Collaborate with seasoned builders who care deeply about craft, quality, and outcomes.
Purpose: Help redefine what connectivity can do for people, homes, and communities.
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Qualifications Required.
Experience: 8+ years in e-Commerce Product Management and Product Development, with a record of working on impactful consumer products.
Ownership: Proven ability to lead teams, managing strategy, roadmap, and results.
Product Craft: Strong product instincts; fluency in experimentation, metrics, and data-driven decisions.
Execution: Mastery of modern product development practices; comfortable navigating complexity, dependencies, and trade-offs.
Communication: Clear, concise storytelling that aligns teams and influences senior stakeholders with data and narrative.
Mindset: Curious, resourceful, resilientβthrives in ambiguity, raises the bar, and learns quickly.
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Team Values
You define achievement as serving customers and advancing the business, celebrating team wins over individual credit.
Youβre continuously learning and improving; no job is too big or too small when it serves the mission.
Youβre the kind of teammate people want to build with: empathetic, reliable, and service oriented.
Youβre skilled in your craft and eager to build great products: proven before and still hungry.
Youβre a creative problem-solver who removes obstacles independently and challenges the status quo with feasible alternatives.
You bring bold ideas and also know how to turn them into viable business solutions.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, youβll lead transformation surrounded by trailblazing industry leaders like you. Youβll be empowered to go above and beyond β making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where youβre at in your career trajectory, youβll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, youβll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.
Apply today.
Joining our team comes with amazing perks and benefits:
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.Β AT&T is a fair chance employer and does not initiate a background check until an offer is made.