Director Product Management - Roundel Campaign Management Tools

About us: 
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. 

Product Teams at Target Corporation are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and highly reliable.  Product teams have one shared backlog that is inclusive of all product, technology and design work. 

Campaign Management Tools (CMT) is the platform that enables Roundel team members, advertisers, agencies and partners to plan, build, traffic, optimize and measure advertising campaigns across Target Product Ads, Display, Social, Search, Programmatic and other media channels. The portfolio spans intuitive user experiences, APIs, creative tools and shared platform capabilities that simplify end-to-end campaign workflows and enable seamless integration with partner ecosystems. This portfolio is focused on creating a unified, scalable and increasingly intelligent self-service platform that reduces operational complexity, accelerates campaign activation and optimization, and enables Roundel to deliver better advertiser experiences and drive sustainable growth. 

As a Product Director, you will set the overall strategic vision for your product space and product team, are accountable for succeeding against identified business outcomes and metrics, will set and manage the product’s budget and financials, set the short- and long-term product goals, and quarterly Objectives and Key Results (OKRs). 

You will be accountable for building, coaching, and mentoring a strong team of product owners while also building a strong team culture of progress, transparency, and efficiency across Product teams.  You will be responsible to elevate your collective team’s performance by providing insightful, motivating, and constructive feedback to all roles on the team while also working with senior leadership and peers across pyramids to negotiate and remove execution related barriers for your teams. 

You will drive product discovery with key stakeholders to validate hypotheses and concepts with customers before committing engineering time, as you lead highly complex work across multiple pyramids, with interrelated specialties.  You will leverage data and analytics to provide competitive analysis, drive decision making, assess the health and effectiveness of your products and related P&L impacts, and to deliver recommendations to key stakeholders.  

It will be critical that you understand retail or similar areas, relevant technologies and design principles to drive innovative and scalable solutions across multiple pyramids within Target.  

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. 

About you:  

• Four-year degree or equivalent experience

• 10+ years of product management in AdTech/MarTech, campaign management, or media activation with demonstrated success leading complex digital platforms or product portfolios

• Deep understanding of the advertising campaign lifecycle—including campaign planning, creative development, trafficking, activation, optimization, and measurement—across multiple digital media channels.  

• Proven platform product leadership, with experience building and scaling enterprise/SaaS platforms, APIs, self-service experiences, and reusable capabilities that serve multiple customer types and use cases. 

• Demonstrated ability to define and execute product strategy through transformation, including simplifying fragmented or legacy experiences, establishing multi-year roadmaps, making portfolio-level tradeoffs, and translating strategy into measurable business outcomes and OKRs.  

• Strong customer and commercial orientation, with experience translating the needs of advertisers, agencies, partners, sales teams, and/or internal operators into scalable product capabilities that drive adoption, efficiency, customer experience, and revenue growth.  

• Strong technology fluency and engineering partnership, with the ability to engage on architecture, platform modernization, integrations, APIs, technical debt, reliability, and build-vs.-buy decisions while balancing near-term business needs with long-term platform health.  

• Experience applying automation, data and AI to complex workflows,  with the ability to identify opportunities to simplify user experiences, improve decision-making, reduce manual effort, and create differentiated product capabilities.  

• Exceptional enterprise leadership and influence, with demonstrated ability to lead product teams and align senior stakeholders across Product, Engineering, UX, Sales, Operations, Creative, Data/Measurement, and external partners in a complex, highly cross-functional environment. 

Primary clients for this position are located across several markets, including Chicago, New York City, Atlanta, Los Angeles, and Minneapolis. Preference for candidates to be based in one of these locations as role requires frequent travel to support local clients. There will be no relocation offered for this position.