Director, Product Management, Ad Tech

About the Role

The New York Times is hiring a Product Director, AdTech to define our approach to data for advertising and lead a cross-functional product development team to achieve that strategy. You will drive the evolution of how data is used to improve the performance of our ad products and grow our advertising revenue. Your cross-functional product development team consists of product managers, engineers, ML scientists, analysts, and designers.

You will be responsible for end-to-end ownership of data-driven capabilities for advertising, including building and scaling products that solve for targeting (using 1st and 2nd party data), measurement, frequency control, brand safety, id-less solutions, campaign optimization, data privacy, data partnerships, and integrations. You will also be involved in optimizing our programmatic ad stack across all of our portfolio brands, including News, Games, Cooking, Wirecutter, and The Athletic. 

You will report to the Head of Digital Advertising Mission and have direct management oversight of product management while leading the rest of your product development team. You will also collaborate with advertising product marketing, sales, planning, and ad ops teams to improve existing and launch new data product offerings to the market. This is a hybrid position, and you will work out of our NYC headquarters 2-3 days per week.

Responsibilities:

• You will develop a strategic roadmap for all data products, analytics tooling, and data infrastructure products for advertising. You will communicate the rationale to technical and non-technical partners.
• You will strengthen our first-party and contextual targeting capabilities using the Times proprietary data and advances in GenAI and Machine Learning.
• You will build products that help demonstrate outcomes for advertisers' spending through Measurement and Attribution reporting with In-house and measurement partners.
• You will build or partner to build solutions that solve for advertisers' needs including brand safety, reach, and frequency control.
• You will build solutions to increase our direct sales efficiency through products like Insights, Campaign intelligence, and client/prospect understanding tools.
• You will contribute to the optimization of our programmatic ad stack.
• You will collaborate with leadership and your team to plan roadmaps, meet deadlines, own product adoption, and track results.
• You will manage  a team of 2-3 product managers to  establish a product culture suited to the unique technical requirements of this team. You will oversee and manage select projects directly, while delegating responsibilities and tasks to team members as appropriate.
• You will consider and incorporate diverse points of view and you will be comfortable making decisions when surrounded by divergent opinions.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 10+ years of digital product management experience.
• 4+ years of experience working in Ad Tech, preferably in a media company with exposure to programmatic and direct sold products.
• 4+ years of managerial experience developing talent and culture.

Preferred Qualifications:

• 4+ years of experience building data products or working deeply with data engineering, data analysis or data science.

REQ-018058

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

We are  an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.  The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. 

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

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