Product Manager

Style Crest is seeking a dynamic and results-driven Product Manager to oversee and advance our Skirting & Foundation Covers product line. The Product Manager will lead the development of plans to support the marketing and selling for all assigned products including identifying and recommending new product opportunities that are deemed a good business fit for the company. The Product Manager will support the sales organization by assisting the team with presenting the product and business opportunity to target accounts, securing new business, and growing existing business.

Why Join Us? 

As a Product Manager, you will play a critical role in shaping the future of our product offerings and contributing to our continued success. We offer a collaborative work environment, competitive compensation, and opportunities for professional growth. Style Crest has a 50-year tradition of growth and innovation in the building products industry. The organization has a commitment to the manufactured housing industry and the residential exterior cladding market with an extensive product offering and a dedicated service platform that customers count on to support the success of their businesses.

KEY AREAS OF RESPONSIBILITY:

Product Strategy

• Leads annual competitive and market analysis for each product category, incorporating data from secondary and primary research, customer feedback, and sales insights. 
• Defines and updates the product roadmap, including new product introductions and end-of-life strategies, and monitors market trends to inform product and marketing recommendations.

Product Line Management & Evaluation

• Evaluates and updates the product offering annually based on sales, profit potential, and market shifts, while conducting pricing research for sustainable growth. 
• Develops and implements strategic plans, manages third-party partnerships, provides forecasts, maintains technical specifications, and oversees warranty policies and claims.

Product Marketing 

• Develops an annual marketing plan to outline the necessary sales support, promotion, and training for each product line, including communications, pricing, and launch requirements. 
• Leads the creation of marketing collateral and sales tools, ensures effective communication of product value propositions, and produces bulletins and announcements to keep stakeholders informed.

Product Data Management

• Maintains up-to-date and accurate marketing and product data across all systems and e-commerce channels.
• Coordinates across departments to ensure proper data input and setup for new and expanded product lines.

Sales Support

• Collaborates with and assists the sales organization to assure consistent and appropriate sales presentation materials are developed and being used.
• Leads internal designer and external agency partners as needed to develop compelling merchandising and demo displays for Style Crest branches.
• Collaborates with sales administration, outside sales and distribution to process customer/product conversions.
• Assists in the development and delivery of product training for both inside and outside sales, and customers as needed.  Conducts monthly Sales Center product training.

REQUIRED KNOWLEDGE, SKILLS & ABILITIES:

• Experience in the building products industry, specifically residential exterior products, is required. 
• Knowledge of the Manufactured Housing Industry is preferred.
• 5+ years of experience in marketing, product/category management, sales or other related field.
• Bachelor’s degree in marketing, sales or other business related field.
• Successful track record in product marketing and/or other similar role with product responsibility.
• Ability to make timely recommendations or decisions based on thorough analysis and research.
• Demonstrated success in new product development and launch strategy.
• Strong knowledge and understanding of marketing principles and product management. Experience with Pragmatic Marketing, Product School, Product Management Institute, or similar course of study preferred.
• Excellent interpersonal, analytical, presentation, organization and communication skills.
• Must be able to think strategically and make solid decisions using sound judgment.
• Must have the ability to interact with multiple levels of management, associates and third party vendors.
• Must be process & detailed oriented with the ability to manage multiple projects at one time.
• Must have excellent computer skills and good knowledge of Microsoft Office including Word, Excel, and PowerPoint.
• Must be able to travel as needed.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid vacation time
• Short Term & Long Term Disability
• 401K with Company Match
• Paid holidays

Style Crest is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law. We ensure fair treatment in all aspects of employment, including recruitment, hiring, training, promotion, and compensation. Our commitment to diversity and inclusion fosters a workplace where every individual is valued and respected.